Are the keywords in the title with a 1-word buffer (Max - 1 keyword phrase)
Are Keywords in META keywords. It’s not necessary for Google, but a good habit. Keep the META keywords short (128 characters max, or 10).
Are Keywords in META description. Keep keyword close to the left but in a full sentence.
Are Keywords in the top portion of the page in first sentence of first full bodied paragraph (plain text: no bold, no italic, no style).
Are Keywords in an H2-H4 heading
Are Keywords in bold – second paragraph if possible and anywhere but the first usage on page.
Are Keywords in italic – anywhere but the first usage.
Are Keywords in subscript/superscript.
Are Keywords in URL (directory name, filename, or domain name). Do not duplicate the keyword in the URL.
Are Keywords in an image filename used on the page.
Are Keywords in ALT tag of that previous image mentioned.
Are Keywords in the title attribute of that image.
Are Keywords in link text to another site.
Are Keywords in an internal link’s text.
Are Keywords in title attribute of all links targeted in and out of page.
Are Keywords in the filename of your external CSS (Cascading Style Sheet) or JavaScript file.
Are Keywords in an inbound link on site (preferably from your home page).
Are Keywords in an inbound link from offsite (if possible).
Are Keywords in a link to a site that has a PageRank of 8 or better (e.g. .gov or .edu
Are Keywords in an html comment tag?