Customer First

Providing customers with the best service as far as possible.
The company encourages, to the extent that it can, employees to try their best to provide customers with the best service. Customers will be loyal to the company only when the products and service can satisfy them continuously. Kent employees should know who is your customer, and also know who should serve you inside the company. Furthermore, the employees should know customers’ both present and future demand, try their best to provide maintenance service, and guide customers to use the company’s products and service.

Respect For Every Individaual

Individual respect: the company will set the development plan for every individual according to their own talents, capability and character so that every employee can make the most efficient achievements at the position which they are best at and where their advantages can be fully applied, and can realize their personal growth and values to the full. The company arranges various trainings required for the employees so that their strengths can be fully developed in their position under their responsibility.
Every employee in the company should respect every colleague, every customer and every individual person they contact.

Pursuit Of Excellence

The whole company and every individual set objectives to challenge, compete and pursue for the better performance as possible as they can.
The whole company and every individual should never stop learning, never stop embracing market changes, never stop innovation, never stop pursuing for the excellence, in order to remain in a dedicated leading position.